Press Release
Click 3x Floats Like a Butterfly for MSN Online Advertising Awards
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New York (Dec. 05, 2003) -- Click 3x recently designed and produced a video show opener saluting “the best and the brightest in online advertising” for the 1st annual MSN Online Advertising Award Show. The high energy opener, set to the Lenny Kravitz anthem I Want to Get Away, follows the familiar MSN butterfly as it soars through a virtual environment populated by cutting edge, online ads and quirky live action material. Work by, among others, BBDO, DraftDigital, Tribal DDB, Dallas; Lowe New York, Digitas and Euro RSCG Circle is featured in the piece. The MSN Online Advertising Awards were held at New York’s Man Ray restaurant.
“We used the butterfly to symbolize MSN’s role in linking advertisers and consumers,” said Click 3x creative director Franco Fiore. “Our intent was to show how the industry’s leading talents are stretching the boundaries of creative advertising online—and that MSN is a great place to advertise.”[an error occurred while processing this directive]
Click 3x produced the piece in-house using Adobe AfterEffects and Illustrator software. Highlights of the piece include its fluid animation, particularly with reference to the MSN butterfly, bold graphics and dynamic pacing. The piece also presented an intense compositing challenge as every frame is composed of multiple layers. The final scene, showing a field of websites floating across the screen in 3D space, is made up of more than two dozen individual elements.
An active member of New York’s online advertising community, Click 3x has also produced show openers for The One Show Interactive Advertising Awards for the past three years. The company’s recent interactive advertising efforts include projects for Mike’s Hard Lemonade, Anco and the Broadway musical The Little Shop of Horrors.
Click 3X provides visual effects, computer animation and broadcast design services to the advertising and television industries. The studio is located at 16 West 22nd Street, New York, NY 10010. For more information, contact Phil McIntyre, Click 3x Partner and Head of National Sales and Marketing at (212) 627-1900, or visit www.click3x.com.
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